Claus started as a Junior Consultant at Bonzer in March 2021 and now operates as Lead Consultant of a squad of seven.
What did you do before Bonzer?
"During my studies in Entrepreneurship & Design, I went to London to work as a Marketing Associate at a digital healthcare company. Here, I played a part in shaping the company’s social media channels and marketing campaigns."
"After six months, I ended my stay in London because I wanted to go back to Copenhagen to continue my studies and start a bachelor’s degree in Digital Concept Development. It was here that I was introduced to SEO, SEM, and other essential marketing channels. This led to an internship at the Danish advertising agency Brandhouse, and later on to a temporary position at a PR agency where I was involved in developing a subscription-based digital concept."
What has your career path at Bonzer been like so far?
"Before Bonzer, I already worked with project management, client handling, and marketing. But Bonzer gave me my first real experience combining these into a joined effort, as well as handling clients independently on a high level. It was definitely nerve-wracking to know that as a Junior Consultant, I was expected to handle clients and parts of their strategies independently. But I quickly learned that my proactive and inquisitive approach to SEO and my desire to master new fields would get me far. This meant that I developed quickly as a Junior Consultant, and after only six months of working at Bonzer I was offered the position of Consultant. This promotion gave me more responsibility and bigger clients to handle, and it demanded more of me, which I really enjoyed."
"I’m a very ambitious person, so when a position as Lead Consultant became available, I knew what I had to do. Only three months after my promotion to Consultant, I applied for the position – and here I am, the newest Lead Consultant of Bonzer."
Why did you choose Bonzer?
" In Denmark, SEO as a service tends to be offered only by one-person companies run by students, or by agencies that work with multiple aspects of marketing and do not specialize in SEO. But SEO is a huge, complex field that involves a lot of different skills which, for one single person or a non-specialized agency, it’s almost impossible to possess. When I came across Bonzer, I saw a young, ambitious, and, maybe most importantly, serious SEO agency. Bonzer specializes entirely in SEO - something I hadn't seen anywhere else here, and which I wanted to be part of.”
Which three words would you highlight about working at Bonzer?
What does a typical workday look like for you?
"I know it's cheesy to say, but really, no two days are the same at Bonzer. Every day is shaped by the different clients you work with and the strategies you develop for them."
"We also have a flat organizational structure, meaning that everyone at Bonzer can contribute to internal processes, product development, and the overall development of the company. This means that I also spend a lot of time contributing to optimizing workflows, tweaking our SEO product, and many other development-oriented matters. Really, workdays at Bonzer are like you want them to be. Whether you want to work five hours one day and an extra few hours the next, or you want to spend half a day out of the office for team building activities – you decide what you want your workweek to look like.”
What’s the coolest thing about your job?
"The possibilities. When you invest yourself in the company, you get it all back in professional and personal growth."
What do you do when you get off work?
"I'm currently spending a lot of time on a construction project together with my girlfriend involving our new apartment in Copenhagen. Time will tell when this project is finished... When I’m not working on that, I love spending time with my friends and girlfriend indoor climbing or visiting the great cafes of Copenhagen."
How do you handle your work-life balance?
"Bonzer is not like other agencies where the employees work from 8 AM to 8 PM every day. We know the importance of having a good work-life balance here, and therefore it's not really something that I handle myself - it comes rather naturally. My approach to my work is to focus on spending my time as efficiently as possible instead of working overtime every day – because in the long run, all that gives you is burnout.”