Lydia started at Bonzer on February 1, 2021 – the same day that we opened our Swedish office. She started as a Consultant, but not long after, she got promoted to her current position as Lead Consultant in Sweden.
What did you do before Bonzer?
"Right after high school, I studied journalism in California for a year. Later I got my bachelor degree in Media Communication from Uppsala Universitet in Uppsala."
Why did you choose Bonzer?
"I knew I wanted to work within the field of SEO. However, none of the agencies in Sweden felt interesting enough to me. Most of them were full-service agencies, and none of these were really front-runners in providing an exclusive, solid, up-to-date SEO product (in my opinion). Bonzer sort of "called to me" in this period of time. I knew what sort of agency I wanted to work at, and Bonzer delivered that."
Which three words would you highlight about working at Bonzer?
- Connected (to each other)
What does a typical work day look like for you?
"It usually entails a lot of meetings – sometimes internal, but mostly external with our Swedish clients. During the later part of the afternoon I deep dive into admin work, making sure our strategies, capacity and utilization in the Swedish team are on point."
What’s the coolest thing about your job?
"To me, the coolest thing has to be that we are sort of ”building the plane while we're flying it.” Bonzer is built in a way which allows for constant change, movement, and improvement, without ever damaging our product nor our client deliveries. Also, I have to highlight another thing: at Bonzer, we take great pride in being able to depend on each other's competencies. We always make sure to use everyone’s individual skills to our advantage and to acknowledge that one person can't be great at everything."
What do you do when you get off work?
"I spend a lot of my spare time with my boyfriend and our little pug. Usually, we spend the weekends going for walks around Djurgården in Stockholm or trying out new cafés and restaurants."
How do you handle your work-life balance?
"I think a big part of creating a work-life balance is to realize what you are skilled at, what your team members are skilled at, and how to utilize these skills. To me, this also entails the ability to be honest, transparent, and present as a colleague and leader. I care about my work and I want it to be good. I want to meet my deadlines, achieve great results for our clients, be a great colleague, and thrive personally. In my opinion, you achieve those things by not being careless about anything. All that you do needs to be done in detail and with focus. If you manage to do this, that’s when you can go home from work with your head held high and actually enjoy your personal time. Otherwise you’ll be trapped in regret during your spare time, thinking ‘I should have been more present in that task…’"