Peter started as a Junior Consultant at Bonzer in June 2020, and after half a year he was promoted to Consultant. But although he was a natural at his job, Peter didn’t thrive as much in the client-facing aspect of the role as he had hoped.
Instead of ending the collaboration, however, we figured out a solution that was a much better match for Peter’s flow. Together, we introduced the role of Product Specialist: a role focused on developing our product and helping our clients behind the scenes – without having to play the client-facing part of the Consultant. This worked like a charm for both parties, and in March 2022 Peter was promoted to Senior Product Specialist.
What did you do before Bonzer?
“Before Bonzer, I worked at a small fintech start-up where I held a much more general communications role – this was where I started falling in love with SEO.”
Why did you choose Bonzer?
“I think it was mostly because of the people. Everybody was extremely nice, and everyone bent over backwards to be flexible about what I wanted to do and how I wanted to do it. I think my choice was “locked in” when I learned how much influence even Junior positions have over how Bonzer develops. I have never experienced or heard of a workplace where everybody is able to define how we work and why we do things the way we do to the same degree as here.”
Which three words would you highlight about working at Bonzer?
What does a typical workday look like for you?
“Is it a cliché to say that no two days are alike? I typically start my day with reading and processing industry news – checking out the newest developments from Google, nerding out over new analysis templates or Python scripts, and trying to work them into our internal roadmap.”
“From here on, I have two areas of responsibility: 1) Support internally. I hold meetings with every squad and advise them on strategies and how to fix SEO problems, and I’m always available on Slack to help fix technical issues or lend a hand with campaigns. Sometimes I also work on specific tasks for our larger clients, diving deep into analysis work and helping to prepare link building campaigns.”
“And 2) Develop Bonzer. Together with our CPO, I work on defining the standard operating procedures and tasks that help ensure that Bonzer consistently delivers stellar SEO work no matter how fast we grow or how big our clients are. This involves developing the sprints we work with, preparing analysis templates, and holding internal workshops where we beef up our SEO knowledge.”
What’s the coolest thing about your job?
“The way you get all the individual autonomy you can handle. Nobody is looking over my shoulder (unless I ask them to), and I get to define both my individual workdays and my career trajectory. I came from a soft humanities background, but I’m currently learning Python for data analysis – all facilitated by Bonzer.”
What do you do when you get off work?
“I hang out with my wife – we love to binge tons of shows and films, spend time with our Bosnian rescue dog, and nerd out over craft beers. I also play a lot of Dungeons and Dragons. Unfortunately for my mental health, I’m also a supporter of Arsenal F.C.”
How do you handle your work-life balance?
“At Bonzer, as long as your work gets done, you pretty much get to decide for yourself how you do it. I work remotely three days a week and spend two days at the office. This hybrid model lets me recharge mentally and socially, and it allows me to do the focused, in-depth analysis work my role often entails. Alongside that, I make sure to turn off notifications and not focus on work when I’m not actually doing work. When the computer is shut off, my workday ends. The emails and Slack messages can probably wait until tomorrow.”